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Author Archives: Perry Bernard

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What is Search Engine Optimisation?

Search Engine OptimisationBy Perry BernardMay 26, 2017Leave a comment

While traffic volume counts, it’s mostly about getting quality traffic.

What is Conversion Rate Optimisation?

Conversion Rate Optimisation, UncategorisedBy Perry BernardMay 26, 2017Leave a comment

It’s great getting lots of visitors to your website, but once you’ve got them there, then what?

Using SEO to Make Your Business Profitable

Conversion Rate Optimisation, UncategorisedBy Perry BernardMay 23, 2017Leave a comment

The real goal of SEO is to make sure that the visitors you do get will end up being customers

Google on how to hire an SEO provider

Blogs, General SEOBy Perry BernardFebruary 24, 2017

Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.

Internet Speed Test

TechnicalBy Perry BernardOctober 20, 2016Leave a comment

The Internet speed test measures the speed of your Internet connection, which includes things like download speed and upload speed

Does Morphology & Spelling Affect SEO?

Ranking Factors, Text ContentBy Perry BernardJuly 18, 2016Leave a comment

When applying keywords to a body of content, it’s not necessary to use every possible version or spelling

Google Ranking Factor: Text Content Distribution

Ranking FactorsBy Perry BernardJuly 18, 2016Leave a comment

The content within pages of any website can vary a lot. From very small sections of text on a highly pictorial home page, to larger volumes on pages explaining the finer details of a product or service

Is Your WordPress Secure Enough? I Doubt It.

Website SecurityBy Perry BernardJuly 18, 2016Leave a comment

WordPress security should be an indispensable part of your business plan to ensure your asset doesn’t get hijacked or destroyed

Creating & Embedding Custom Maps with Google Maps

General SEOBy Perry BernardFebruary 18, 2016

Google has a convenient Guided User Interface (GUI) for creating your own custom maps and embedding them into your website

Google Search: “plumber Auckland” – The Anatomy of #1 Google Rank

General SEOBy Perry BernardNovember 27, 2015

As part of an ongoing study of why brick-and-mortar businesses or websites get Google rank, we’re going to start looking at individual business sectors

Top SEOs Search Engine Optimisation Ratings

General SEO, Search Engine OptimisationBy Perry BernardNovember 25, 2015

How They Stack Up Against Google Rank

4 Top Tips to Speed Up Your Website

TechnicalBy Perry BernardNovember 11, 2015

Load speed is a factor for rank in Google and is also a major factor that influences how satisfied a user feels with the experience of surfing your website

Search Engine Marketing (SEM)

General SEO, Search Engine MarketingBy Perry BernardNovember 10, 2015

Search Engine Marketing means: SEM is a method of marketing to an audience actively engaged in using a search engine like Google

Understanding Keywords

KeywordsBy Perry BernardNovember 6, 2015

keywords is that they are the single biggest factor that gets your website ranked in Google searches

The Google Duplicate Content Penalty. Myth or Fact?

General SEO, Google PenaltiesBy Perry BernardOctober 19, 2015

While I don’t really want to state emphatically that it doesn’t exist, I’ll tell you why I don’t see it as an issue

Affordable SEO

Blogs, Costs & Budget, General SEOBy Perry BernardOctober 16, 2015

The monthly costs are only part of the answer to whether SEO is affordable. Read this article to find out what it really should be about

Your Client Doesn’t Have the Money to Invest in SEO

Costs & Budget, General SEOBy Perry BernardDecember 16, 2014

All to often I have clients telling me they want to rank for XYZ but when researched, the phrase either occurs too seldom to be worthwhile, or sometimes not at all

What SEO tool do I use to check the current ranking of websites?

General SEO, SEO ToolsBy Perry BernardDecember 6, 2014

All ranking checks to be done via a fresh browser, with history removed, cookies erased and IP different to normal use, ideally masked for location

How to set a website live

General SEOBy Perry BernardNovember 6, 2014

It’s sometimes a little technical challenge to understand even for many web designers and developers

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