search engine optimisation.

Using methodology that is relevant and applicable to the current Google search algorithm requirements, SearchFoundation brings true expertise into building your online presence for tangible business growth

If you’re serious about growth in today’s market, it’s time to take exceptional care of your online visibility.

Keyword Research
On-page optimisation
Technical Delivery
Off-page optimisation
Conversion Rate Optimisation
Analytics & Business Intelligence

Industry-leading SEO methodology:

We insist that our SEO services are applied on the basis of proven keyword data. This is to ensure that your work is of the highest standard and sets it in the best position to generate user-traffic that’s of genuine value to your business.

Our methodology is relevant and applicable to the current Google search algorithm requirements, and is adjusted as necessary for any changes implemented by Google. We’re very close to the pulse of change and respond quickly. Every implementation we set in place is as future-proof as possible, to ensure your investment continues to pay dividends for the long term.

In practical application we perform all typical on-page SEO tasks such as writing META descriptions for key pages, title tags, optimising your images and media plus a raft of other on-page implementations, applied as your investment in our time allows.

If you’re serious about growth in today’s market, it’s time to take exceptional care of your online visibility. We provide that level of care.

Background:

The concept of SEO has evolved to be largely focused on crafting effective content. SEO lives on, but the old skill-set and methodology needed to drive it has faded away.

This makes the term Search Engine Optimisation is a bit of a misnomer. The idea that you should optimise your website with unseen ‘tricks’ to gain better search engine ranking is outdated almost invalidated, especially in regards to Google’s current algorithm.

The search algorithms are highly advanced software that attempt to define what makes a good website and web page and give it higher ranking when it has more informative or engaging content that it’s competitors. New algorithm updates since 2011 such as ‘Panda’ and ‘Penguin’ made dramatic changes to the search-results landscape. The former was designed to manage rank decisions for website with poor quality content. The latter enforced quality guidelines around use of links. These significant changes were followed by Hummingbird in 2013 and Pigeon in 2016. Now, almost one third of the Google Algorithm is now driven by Rank Brain – a fine-tuning Artificial Intelligence (AI) application developed by Google.